Audience Development Hub

audience development

At Sound and Music we are passionate about growing new audiences for new music, and there are lots of ways you can get involved.

New Music Audience Survey

Each year we ask you about your audiences to help us understand how best we can support you.

Read the 2015 results.

Read the 2016 results.

Audience Labs

Audience Labs is the reinvigorated version of our pilot programme, the New Music Audience Incubator. 6 projects come together to test 6 theories about new music audiences and share their learning for all. 

>> Visit the Audience Labs

Audience Development Blog

We like to share what we and our partners are working on whilst we're working on it and also ways for other to use our learning for themselves. 

>>more information 

Have something to ask, test or share? Get in touch through TwitterFacebook, email us at or call 020 7759 1800.

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